Business plan
E-Mate: Project at the University of Glasgow in 2008.
What is the idea about?
Our Business idea “E-Mate” is about providing a personalised entertainment guide for multiple European cities using internet and mobile technology. The background of this idea is based on the, nowadays, large availability of low-costs travelling. The “E-Mate” is a web-based service, which offers the best customised recommendations possible to the customer. The website includes not only professional descriptions of locations like Bars, Theatres, and Restaurants in main European cities, but also user-generated reviews and suggestions of hot-spots and places-to-be. Potential customers would sign up on our website and fill out a detailed online profile, defining their preferences in terms of entertainment. On a trip, the registered customer can get information about where to find a traditional Pizzeria in Rome for example or where Karaoke takes place that night. Options for receiving the service are either in advance or on demand, in which case the customer would receive the information via his or her mobile device at or shortly after the moment of ordering.
An example would be: Customer X (already registered) from Glasgow travels to Paris and has no knowledge about the city. As X arrives at the Hotel, he wants to go to a typical local pub. He can also indicate how much can he spend and if he is going out with friends or if he is looking for a more romantic night). So X sends a text to our website and receives three (or more) recommendations (and also the easiest way to get there) for his enquiry according X’s profile.
In other words, the “E-Mate” is just like your best friend, because he knows your likes and preferences, and can give you the best suggestion not just about the best club in town, but about what is the best for you.
